Peggy Winton

President, AIIM

---

With over 30 years of program, product, and business development experience, Peggy Winton is responsible for the strategic, technical, and business direction of AIIM. Peggy believes that marketing and technology are converging and moving to the forefront of the business in order to deliver the ultimate customer experience and adapt to a world that has shifted from physical to data, technology, and automation. She has applied this philosophy to a set of inbound methodologies that have resulted in significant reach and growth of the active AIIM community (now 200,000).

Winton joined AIIM in January, 2002 directly from Computer Sciences Corporation (CSC), where she served as Business Developer and strategist for the Consulting Group. Prior to CSC, Winton was Vice President and Chief Operating Officer for TTM, Inc., an international firm specialising in web-based and cooperative marketing programs for tourism development. She earned a Bachelor's Degree from Randolph-Macon Woman's College and a Master's Degree from the University of Maryland.

An accomplished writer and speaker, she has authored numerous articles, as well as developed key strategic plans and presentations for the Association. Winton speaks regularly at AIIM and AIIM partner conferences on buyer trends and information-driven business processes.

Opening Keynote

9.00 - 9. 30am

Winners and Losers in Business Alignment

From extensive research among the Information Management community last year, AIIM exposed the gap that exists between business strategy and information management strategy in most organizations. Subsequent research conducted this year identifies the key cause of the disconnect, and the profound differences in mindsets and approaches between those organizations remaining at status quo or worse in their alignment and those seeing improvement. This is where things get interesting! JoinAIIM President, Peggy Winton as she reveals four important findings that information management/governance professionals and their stakeholders should consider if they want to fully leverage their most powerful asset (information) to fuel their digital transformation journey and ascend to leadership positions.